Discovering Feminine Leadership

Updated: Sep 21, 2018


This video will give you a little tour of our Advertising Agency plus305 where the magic happens! I have to share this with you because being a Partner and Transcultural Strategist at plus305 and building this company has become such a big part of my life and my heart. My ideas about entrepreneur- and leadership are changing daily, and I want to share my experiences with you here, especially if you own a business, too.


What we are striving to implement on a daily basis is what I call Holistic Entrepreneurship or Feminine Leadership. And mind you, this is not about women only. I am talking about qualities. To me, it is the kind of entrepreneurship that embraces your heart, your mind, and your body and is built on fairness and trust. It is about knowing your talents and the talents of the people you are working with and consciously using and developing them. Just a little side note: in Ayurveda, your life purpose is to share your talents with the world. This makes sense, doesn't it?


It is also about empathy, team spirit, and healthy habits in the office environment. One of our team members has recently had the idea to have an alarm every two hours to remind us all to get up and stretch a bit instead of sitting in our chairs all day without moving. And we of course combined it with a cool song! It is about not being afraid to turn competition into synergies. And last but not least, we want to create an environment where the female loving & nurturing qualities are combined with the masculine qualities of achievement and success. To create balance and get rid of old stereotypes so that a loving and caring boss (haha, have you ever read these two words in one expression, it even still feels weird to write it!!) is not regarded as unprofessional.


We are located in the Design District of Miami which is such an inspiring environment for the creative work we do. I feel so lucky to be able to live this dream of working for myself in such an innovative and creative environment where we can also offer opportunities to others.


In a nutshell, we help make other people's businesses grow by giving their brands a DNA or making their messages more accessible! We have been working for Real Madrid, Apple, MTV, and many more amazing brands. And we have recently started our new project of Branded Art which is super exciting since we are all in love with art – I mean who is not, right? After all, art is a powerful way to communicate a brand's message and to beautify the world.


Every day, I am learning a lot in terms of entrepreneurship and I become more and more passionate about it. I used to hate legal, business, and financial stuff but now that it concerns my own business, I am very interested in learning more about it.


I have always wanted to help people as a profession and I have always thought that it would eventually be in the healing arts. And while I am still doing some healing stuff, I have only recently realized that owning my own businesses gives me the chance to create opportunities for others but also bring the values I want to see more in this world into the corporate environment. And I love it.


Please share your experiences with us below :)




Photo by Riccardo Annandale

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